Nowruz is a time of the year that the country effectively shuts down and celebrates. We at Zigma8, however, were excited to spend this time to help celebrate the introduction of something else that was to be new. Instead of closing up shop for the customary two weeks, we happily spent our New Year collaborating with Kaveh Aluminium Can Company (KACC) to help launch their new soft-drinks can-making factory. KACC is one of the largest companies of its type in Iran and had, before the event, received international investment amounting to $50m.
Working during a national holiday would come with obvious challenges, such as the lack of availability of suppliers, but that did not deter us. Unlike other suppliers, we at Zigma8 used this time to focus on the challenge of unveiling a new production line for KACC.
We aimed to help introduce the new factory capacity for KACC before the Norouz period concluded, irrespective of the limited availability of other suppliers. So how exactly did we succeed in getting our production in place to help show off this new place of production? Allow us to explain.
To address and impress the 300 guests—many of which represented high-up positions in the nation—we put together a strategy reflecting the enormity of the new production facility. We knew that going big would create a big impression. To cement the vision of going big, we devised a creative platform called ‘Big Production’. This platform would apply to every last detail in the event production.
A subsequent grand tour would have our guests meandering through a can-made, music-filled maze decorated with large animations that would describe the production process of KACC. Following the presentations put on by the KACC management, we concluded by having our guests make a personal pledge for a small gift. They achieved this by signing and saying, “I think green too”. In doing this, our guests would be helping KACC with their big recycling responsibility while also satisfying their sense of wanting to take away a souvenir from the big occasion.
We at Zigma8 once again proved that we have what it takes to successfully pull off a big event, even with the many challenges. However, do not just take our word for it! Both Mr Ahmad-Reza Alavi, the business manager, and Mr Dave Anderson, the business owner, agreed that KACC is happy to call on us again, saying that we have “a powerful team, with 24-hour support, working to the best quality in a limited time”.
